Guardian Group

Jeff K. Headshot

Jeff Keith

Founder + CEO

Jeff Keith started his anti-trafficking work in 2004 while working with global anti-human trafficking organizations and researching best practices in the fight against human trafficking in the United States. During his research, Jeff recognized an opportunity to significantly reduce human trafficking in the United States by providing focused training, directed networking, better resource coordination and innovative anti-trafficking technology, and thereby founded Guardian Group.

Educated in Global Leadership, Jeff understands the complexities of organizational dynamics, leadership development and resource distribution while maintaining a focus on a defined mission and set of values. His professional personality is predicated on building trusting relationships, partnerships, and a solution-oriented win-win attitude. Interpersonal skills, teaching, organizing and leadership are core responsibilities he employs on a daily basis to build and guide Guardian Group.

Jeff is passionate and experienced in service organizations, non-profit functions and related activities, and is committed to keeping up-to-date with constantly evolving challenges facing this issue of human trafficking. He has successfully created and implemented outreach programs, relief missions, and both local and global humanitarian programs

Pursuit logo: circle with 4 swords facing in and a blue X through middle

Operations & Intelligence

Guardian Group’s PURSUIT™ Team is comprised of former elite military and Intelligence Community professionals who’ve spent decades working counter-terrorism efforts worldwide. After years of refining their skills, they are now being applied towards counter-sex trafficking efforts in the US. They do this by providing corroborated and timely intelligence leads on possible victims and traffickers to under-resourced Law Enforcement agencies. Additionally, this team provides free training and consulting to Law Enforcement, as it relates to identifying and discovering sex trafficking online and in person.

The PURSUIT™ Team remains anonymous, due to the sensitivities of the crimes they work. We believe in remaining quiet professionals, while supporting our Law Enforcement and allowing them to be the forward-facing disruption of this crime.

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Kara Alexander

Director of  Business Development

Kara joined Guardian Group with the drive to amplify the company’s trajectory and accelerate its mission to disrupt and prevent sex trafficking. Kara brings a decade of leadership experience in business, marketing and technology from the corporate and socially-driven spaces, which gives her a unique ability to identify and bring to life high-benefit opportunities. Her impact-focused mindset paired with her proven track record of building partnerships and driving innovation is fueling Guardian Group’s growth. Her focus is on unlocking new strategic initiatives that disrupt the sex trafficking of children and women.


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Amanda Gow

Development Coordinator

Amanda Gow is a graduate of the University of Oregon and holds a degree in International Business & Finance.

Amanda began her professional career working as a Futures & Options broker for a firm in Chicago, IL but quickly realized that was not her hearts passion so she returned to her hometown of Bend, OR to pursue a career in non-profit management. Non-profit work has always been her passion stemming from an internship during college at a shelter for homeless pregnant & nursing teen mothers.

In 2009 Amanda started a consulting company that supported non-profits in the areas of finance, board development and event planning. In 2011 Amanda decided to join J Bar J Youth Services as her passion for our most vulnerable youth is where she wanted to dedicate her life. J Bar J is one of the largest youth serving agencies in Oregon and oversees six programs dedicated to serving at risk populations.

In her time at J Bar J Amanda was the director of the Big Brothers Big Sisters program and a shelter for runaway & homeless youth. During that same period Amanda was elected and served on the National Leadership Council for Big Brothers Big Sisters of America where she worked on strategic planning, support for affiliates and advocacy for mentoring nationally.

In 2017 she took the position as Executive Director for Boys & Girls Clubs of Bend where she worked to support young people by providing the highest quality after school programs that empowered young people achieve their goals.

Amanda is dedicated to young people locally and nationally which is why in 2019 Amanda decided to join Guardian Group full-time as the Director of Development and Community Relations. Previously, Amanda had been a volunteer and consultant for Guardian Group since its inception in 2010. Amanda believes fully in the mission and with the decade of experience behind her working with young people who are vulnerable to predators or who had been trafficked she recognized the need for prevention-based models to stop this horrific crime. Amanda realized that with Guardian Group she can continue her support of young people and the constant work of being an advocate for their well being at every level.

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Andrea Perry

Marketing Director

Andrea Perry received her degree in Psychology from California Polytechnic State University in 2009. Post college her efforts were focused in the adolescent counseling sector, working with youth in multiple different capacities. At the same time, she utilized her creative side coordinating and photographing weddings as well as assisting small businesses with their online presence.

Andrea moved to Oregon in 2015 and began teaching preschool. During this time, she was introduced to Guardian Group and the efforts to prevent and disrupt trafficking. With a passion to make a difference in this world and help young people she began volunteering and later joined the team full time.


Guardian Group’s mission is to prevent and disrupt the sex trafficking of women and children while enabling partners to identify victims and predators in the United States.